Hispanic Mailing Leads

423-228-2962
By applying the latest ethnic identification technology, we have identified close to 10,000,000 Hispanic households in the United States. Hispanics are the fastest growing minority group in the U.S. with more than $300 billion in buying power. Don't miss out on this fantastic opportunity!

Reasons to buy leads from us:

One of the most complete Hispanic leads available

Over 1 million pieces of mail per month 

Members in good standing of the BBB

This is one of the most comprehensive hispanic databases in the USA. If you are looking for a great way to market to hispanics this is the list for you. Give one of our associates a call for a free count & quote. We can also print & mail your campaign for you. This is all done in house on state of the art machinary.

FACTS:

Mailingedge uses a rule based system that applies computer rules for first names, surnames, surname prefixes and suffixes, and geographic criteria in a specific order to identify the ethnicity, religion, and language preference of an individual.

Unlike systems using either exact spelling of surnames, or matching against nationwide lists pre-coded with surnames, Mailingedge uses a comprehensive analysis process that results in both a higher match rate percentage and a higher degree of accuracy, as well as a broader and more precise breakdown of ethnicity / religion / language preference classifications. Competitors may use approaches similar to Mailingedge’ or they may use simple geo-coding systems, but their results are nowhere near as robust.

We identify language preference by first identifying unique first names. For example, Mailingedge will say a woman whose first name is Marisol probably speaks and thinks in Spanish whether or not her last name is Lopez or Koslowski. Second, Mailingedge examines identified surnames with commonly used first names for each surname's ethnicity to predict language preference. For example, the surname Garcia is most often Hispanic while the first name Pablo is common but not unique to Hispanic. Mailingedge will predict that Pablo Garcia speaks Spanish. However, if Pablo's last name were Debrito, which Mailingedge identifies as Portuguese, we would predict that this Pablo is Portuguese and speaks Portuguese.


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